100% premium cotton knit dolls that empower young children with uplifting “I am” statements and inspiring stories. Each doll is ethically made and comes with an affirmation wristband and deck of 7 affirmation cards.

With 7 dolls to choose from, there is sure to be a character that resonates most with your child. Each Positive Affirmation Friend is a different type of animal that embodies a unique, empowering value. You may wish to match the Positive Affirmation Friend to your child’s personality as a longtime favorite toy: Alex the brave lion to join them on every adventure, Coco the loving bunny to reassure them when they’re feeling down, or Flint the curious raccoon who has the same zest for uncovering life’s mysteries. You may also wish to give your child, or another loved one, a Positive Affirmation Friend as a special gift during difficult life challenges: Flappy the strong elephant can be by their side during a hospital stay, or Apollo the smart monkey can boost their confidence on the first day of school. Whichever doll you choose is a good choice because, at the end of the day, every Positive Affirmation Friend is designed to uplift, empower, and love your child for exactly who they are

Undoubtedly, the best time to practice positive affirmations is in the morning. Set the tone for a great day by letting your child pick a card in the morning. You can then use the affirmation as an intention or theme for the day ahead. This is a fantastic tool for teaching mindfulness, because you can remind your little one of their morning intention during difficult times later in the day to help guide them back to positive values. Or maybe they’ll have to remind you ;) 

Positive Affirmation Friends can be played with just like any stuffed animal or plushie, but with the added bonus of wearing their affirmation on a wristband. Even without the cards handy, empowering self-talk can still be incorporated into playtime thanks to this constant reminder. 

At the end of the day, invite your Positive Affirmation Friend to bedtime stories and encourage your child to engage with the book from the perspective of positive self-talk. Ask them, are these characters being brave like Alex the lion? Or, Does that ending make you happy like Gooey the duck? Overall, positive mindfulness is enhanced by integrating Positive Affirmation Friends into other activities.

The Positive Affirmation Friends are designed to be loved by both boys and girls. We gave each doll a unique personality and message so that every child can find something to connect with.

In addition to the Positive Affirmation Friends, we have a whole collection of empowering nursery decor and playtime products. Non-toxic cotton playmats, embroidered wall hangings, and custom bunting flags are available now in our shop.

A lot of love went into the making of our products, and we appreciate you taking good care of them. We have detailed care instructions for all our products here

The bunting flags are customizable letter by letter to your child’s name. The exact rainbow colors are selected randomly, but for a special request (no guarantees) you can leave us a note with your order.

We ship globally. For details regarding our shipping policies, please visit our shipping page

We totally get that minds sometimes change. Our detailed return, exchange, and refund policy can be found here

After months of research, we have partnered with a BSCI accredited supplier in India; they follow all labour, health & safety, and environmental regulations. These standards uphold human rights and create an ethical and sustainable supply chain.

We use 100% premium OEKO-TEX standard 100 certified, AZO free cotton yarn to make these dolls. Positive Affirmation Friends have been tested to meet US & Canada toy safety standards and regulations.

We believe that as entrepreneurs we have a responsibility towards the planet. We use GRS-certified recycled polyfill, and we give back to the planet by partnering with 1% For The Planet; a portion of our sale is pledged to environmental causes. 

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